Bell Tower Brewing Co.

Located in Kent, Ohio, Bell Tower Brewing Co. is a craft brewery rooted in tradition with a mindset of experimentation. Reference partnered with founders Ryan and Bridget Tipton to develop the brewery’s logo, brand identity, packaging and signage. Drawing inspiration from the building’s origins as a church and its distinct architectural details, the identity honors the reverence for tradition embedded in Bell Tower’s physical space while reflecting its forward-thinking brewing ethos.

SERVICES
Brand Identity, Environmental, Digital, Apparel, Packaging

COLLABORATORS
Photography: Hilary Bovay

Interior view of a church with rows of pews, an elevated platform with a piano and chairs, stained glass windows on the walls, hanging pendant lights, and an American flag in the corner.
Black and white photo of a historic church with a tall bell tower, arched windows, and a brick facade, with a utility pole in the foreground.

The 163-year-old church Bell Tower Brewing Co. calls home.

Interior view of a bar with a curved counter, bar stools, and a wall with menu boards displaying beverages and prices. Shelves stocked with bottles and glasses are behind the counter. A bartender is seen behind the bar.
Logo lock up for BellTower Brewing Reading "Belltower Brewing Co 310 Park Avenue Kent Ohio" on a green background.
BellTower Brewing's icon—an Illustration of bell—on a black background.

The logotype embodies the brand’s balance of past and present: a modern typeface structured to pair with the brewery’s historic home.

Display of vintage bells and small artifacts on wooden shelves against a white paneled wall.
A brick building with rounded wooden double doors, a stone step in front, and a sign above the door that reads 'BellTower Brewing Co.' There are some green leaves and branches on the right side.
Business cards for Beltower Brewing Co.
A beige tote bag hanging from a hook on a beige wall. The bag has green text that reads "BELTOWER BREWING 310 PARK AVE KENT OHIO."
A white ceramic bowl containing matchbooks for BellTower Brewing.
A color palette with six large rectangular swatches labeled from top to bottom: Green, Purple, Light Blue, Mustard, Red, Pink.
A list of beer types including Saison, Pale Ale, Pilsner, California Common, and others on a brown background.
Close-up of a beer label with the text 'GUEST DER GLOCKE GERMAN PILSNER 5.0% ABV 16 OZ' on a mustard background.

The color palette further draws from the warmth of the brewery’s interior and the natural ingredients used in the brewing process.

A tall transparent glass of beer with the logo 'Belltower Brewing' on it, placed on a wooden surface.
A round sticker with the logo and text for Bell Tower Brewing Co., located in Kent, Ohio, on a wooden surface.
Two pages of a restaurant menu with a grey background, black text, and black borders. The left page features beer descriptions, and the right page lists food options.
Close-up of a black glass door with a bell icon, next to a brick wall, reflecting trees and sky.
Corten steel sign with white raised lettering reading "BELLTOWER BREWING" and "310 PARK AVE".

The building’s main sign is corten steel, designed to age alongside the building.

Stacked aluminum beer kegs labeled Belltower Brewing Co, stored on a shelf in a brewery.
Brewing equipment at Belltower Brewing Co.
Corten steel sign for Belltower Brewing, set on a stone base, with green trees and a white house in the background.
Cans of craft beer from Bell Tower Brewing Co., featuring colorful labels with handwritten names, alcohol percentages, and dates, including 'Wrist Watch,' 'Betty,' 'Testify,' and 'Amazing Grace.'
A can of beer labeled 'Amazing Gnar' from Bell Tower Brewing Co. resting on a wooden surface with sunlight casting shadows.
A grid of ocial media posts for Belltower Brewing Co. on a black background.

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