Reference is a branding and design studio. We build identity systems with simplified yet considered solutions.


APPROACH

Reference founder Christian Woltman

Photo by Hilary Bovay

Founded in 2020 by Christian Woltman, our approach is rooted in research and curiosity about the people and organizations we collaborate with. We are dedicated to shaping lasting visual identities through thoughtfully crafted printed and digital experiences.

Intentionally a small studio, we build teams based on the specific needs of each project. We collaborate with a trusted network of developers, photographers, and copywriters.


SERVICES

Brand Identity

Brand Strategy

Brand Audit

Naming

Brand Guidelines

Packaging

Wayfinding

Hospitality & Retail Signage

Retail Environments

Editorial Design

Website Design

Art Direction

Photography

Motion Design


CONTACT